Marisfrolg
Marisfrolg is a Chinese high-end womenswear brand operated by Shenzhen Marisfrolg Fashion Co. It is one of the leading names in China's premium women's fashion market and owns the Italian ready-to-wear label Krizia.
| Company | Shenzhen Marisfrolg Fashion Co., Ltd. |
|---|---|
| Owner | Zhu Chongyun |
| Segment | High-end womenswear |
| Acquisition | Krizia (2014) |
| Website | marisfrolg.com |
What is Marisfrolg?
Marisfrolg is a womenswear brand from Shenzhen, China, run by Shenzhen Marisfrolg Fashion Co., Ltd. The company is owned by Zhu Chongyun and focuses on the high-end segment of the Chinese women's fashion market, where it has been reported as holding the largest market share.
History
In February 2014 Marisfrolg acquired Krizia, the Italian ready-to-wear house founded by Mariuccia Mandelli, for an undisclosed amount. Following the deal, Zhu Chongyun became chairman and creative director of Krizia. The acquisition was one of the more prominent examples of a Chinese fashion company buying a European heritage label.
Products and positioning
The brand designs and sells high-end womenswear for the Chinese market. As part of the plan to revamp Krizia, the group announced flagship stores in Beijing, Shanghai, Chengdu, Guangzhou and Shenzhen.
Why it matters
Marisfrolg illustrates how China's domestic premium fashion companies have grown large enough to acquire international brands. Its move into Italian ready-to-wear links Shenzhen, increasingly seen as a centre of Chinese fashion, with the European luxury tradition and points to a model in which Chinese groups combine local retail strength with established Western design heritage.
Frequently asked questions
Where is Marisfrolg from?
Marisfrolg is a Chinese womenswear brand operated by Shenzhen Marisfrolg Fashion Co., Ltd. in Shenzhen.
Which Italian brand does Marisfrolg own?
Marisfrolg acquired the Italian ready-to-wear house Krizia in 2014.