29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

xVESSEL

China

xVESSEL is a sneaker and streetwear label led by Van Ness Wu that debuted in 2018 at INNERSECT in Shanghai. It is known for deconstructed footwear such as the G.O.P. LOW with its reassembled outsole.

Facts
Debut2018, INNERSECT Shanghai
Co-founderVan Ness Wu
Signature modelG.O.P. LOW
CollaborationsYohji Yamamoto, Mercedes AMG, HBX
Websitexvessel.com
Segment
Premium
Categories
FootwearMenswearWomenswear
Sales channels
E-commerceWholesale

What is xVESSEL?

xVESSEL is a footwear focused streetwear label co-founded by Van Ness Wu, whose involvement in streetwear dates back to the early 2000s with Triumvir, and a partner named Leo. The brand debuted in 2018 at INNERSECT, the streetwear convention in Shanghai.

Products and positioning

xVESSEL launched with softgoods, but footwear quickly became its core. Its design language is built on deconstructed and reconstructed uppers and distorted outsoles, aiming to create something new while drawing on the shoes of the founders' youth.

  • G.O.P. LOW, with a hybrid vulcanised and cork construction
  • G.O.P. 2.0 Marshmallow
  • G.O.P. Slip On

Collaborations

The label has worked with Yohji Yamamoto on a 2020 collection, created a shoe with Mercedes AMG and released a two tone denim G.O.P. LOW with HBX.

Distribution

xVESSEL sells through its own channels and through streetwear retailers such as HBX. Its early popularity brought a wave of resale and counterfeit products, which led to legal disputes.

Why it matters

xVESSEL is one of the sneaker labels that emerged from China's streetwear scene and gained international collaborators within a few years.

Frequently asked questions

Who founded xVESSEL?

xVESSEL was co-founded by Van Ness Wu with a partner named Leo and debuted in 2018.

What is xVESSEL known for?

xVESSEL is known for deconstructed sneakers, especially the G.O.P. LOW with its reassembled outsole.

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