K-BOXING
K-BOXING is a Chinese menswear brand specialising in high-end business casual clothing. Its premium KB HONG series has shown on the official Milan Fashion Week schedule since 2020.
| Country | China |
|---|---|
| Focus | High-end business casual menswear |
| Premium line | KB HONG |
| Milan debut | 2020 |
| Website | k-boxing.com |
What is K-BOXING?
K-BOXING is described by Pitti Immagine as a leading Chinese brand of high-end business casual menswear, drawing on more than four decades of experience in the menswear business.
Products and positioning
The brand's range covers the core of a business casual wardrobe, including:
- Shirts, knitwear and t-shirts
- Trousers, coats and jackets
- Down jackets
- Lace-up shoes and shoe accessories
- Bags
Its high-end series, KB HONG, blends oriental aesthetics with Italian elegance. The line is organised around styles labelled Cutting-Edge, Classic, New Formal, Craftsmanship, Contemporary and Collection.
International presence
KB HONG launched at Milan Fashion Week in 2020 and has since appeared on the official calendar five consecutive times. The line has also been presented to buyers at Pitti Uomo in Florence as part of a wider showcase of Chinese menswear.
Why it matters
K-BOXING is one of the Chinese menswear companies using a dedicated premium line to build visibility on European runways. The approach of creating a separate, design-led label for international audiences, while the core brand serves the domestic market, is a model followed by several Chinese apparel groups.
Frequently asked questions
What does K-BOXING sell?
K-BOXING sells business casual menswear including shirts, knitwear, trousers, jackets, down jackets, shoes and bags.
What is KB HONG?
KB HONG is K-BOXING's high-end series, which has shown at Milan Fashion Week since 2020.