Baoxiniao
Baoxiniao Holding Co., Ltd. · China
Baoxiniao is a Chinese menswear group from Wenzhou, Zhejiang, best known for suits and tailoring. Founded in 2001 and listed in Shenzhen since 2007, it runs brands including SAINT ANGELO and BOSINNO.
| Founded | 2001 |
|---|---|
| Headquarters | Wenzhou, Zhejiang |
| Listing | Shenzhen Stock Exchange, 2007 |
| Flagship brand | SAINT ANGELO |
| Website | bxn.com |
What is Baoxiniao?
Baoxiniao, also known as BXN Holdings, is a multi-brand fashion group from Wenzhou in China's Zhejiang province. The holding company was founded in 2001 and has been listed on the Shenzhen Stock Exchange since 2007. Its main address is No. 2299 Shuangta Road in Yongjia County, Wenzhou, and it has a second office on Linhong Road in Shanghai's Changning District.
Products and positioning
The group's flagship menswear brand is SAINT ANGELO, founded in Wenzhou in 1996, which focuses on suits and therefore predates the holding company by five years. Its tailoring is organised into five collections:
- Bespoke
- Business
- Wedding
- Performance
- ONE
Alongside SAINT ANGELO, the group's portfolio includes BOSINNO and the outdoor heritage label Woolrich.
Why it matters
Baoxiniao is representative of the Wenzhou menswear cluster that grew into publicly listed groups, and of the move by Chinese apparel companies from single-label suit makers to multi-brand portfolios that include international names.
Frequently asked questions
Where is Baoxiniao from?
Baoxiniao is based in Wenzhou, Zhejiang province, China, with a further office in Shanghai.
What does Baoxiniao sell?
Baoxiniao is a menswear group best known for suits, sold mainly through its flagship brand SAINT ANGELO alongside BOSINNO and Woolrich.