SATCHI
SATCHI is a Chinese business menswear brand. In 2024 it launched Satchi Club, a high-end lifestyle line of sports and leisure products blending golf, cycling, outdoor and yacht culture.
| Country | China |
|---|---|
| Core category | Business menswear |
| Sub-line | Satchi Club (launched 2024) |
| First Satchi Club stores | Shanghai |
| Website | satchi.com.cn |
What is SATCHI?
SATCHI is a business menswear brand from China. Its core proposition is clothing for professional men, and in recent years it has extended that heritage into a lifestyle offer aimed at a younger urban customer.
Satchi Club
In October 2024 the company launched Satchi Club, positioned as a high-end lifestyle brand targeting young urban consumers. The line focuses on sports and leisure products designed for the different climates and settings found across China, drawing on four pursuits:
- Golf
- Cycling
- Outdoor activities
- Yacht culture
Distribution
Satchi Club opened its first two stores in Shanghai, at Bailian Youyicheng Shopping Mall and Shanghai First Babaiban Shopping Mall. Further openings were planned for Beijing, Xi'an, Wuhan, Guangdong, Chengdu and north eastern China.
Why it matters
The Satchi Club launch reflects a wider shift among established Chinese menswear labels, which are moving away from purely formal business attire towards the sports luxury segment that appeals to affluent younger shoppers.
Frequently asked questions
Where is SATCHI from?
SATCHI is a menswear brand from China, with its Satchi Club line launched in Shanghai.
What is Satchi Club?
Satchi Club is a high-end sports and leisure line launched in 2024, inspired by golf, cycling, outdoor activities and yachting.