Trands
Dayang Group · China
Trands is a Chinese menswear brand launched in 1995 by the Dayang Group in Dalian. It makes custom made to measure suits, sport coats, shirts and overcoats for the mid to high end of the Chinese market.
| Founded | 1995 |
|---|---|
| Headquarters | Dalian, China |
| Parent group | Dayang Group |
| Founder | Li Guilian |
| Speciality | Made to measure menswear |
What is Trands?
Trands is a menswear label from Dalian in Liaoning province, China. It belongs to the clothing maker Dayang Group, whose listed company Dalian Dayang Trands is traded on the Shanghai Stock Exchange.
History
The brand was launched in 1995. The Dayang Group was founded by Li Guilian, who built the business into one of China's established suit manufacturers.
Products and positioning
Trands concentrates on tailored menswear, with a particular emphasis on custom made to measure garments. The range includes:
- Suits
- Sport coats
- Shirts
- Overcoats
The products are sold under the Trands label and are also produced as private label garments for other companies. In China the brand targets the mid to high end of the menswear market.
Distribution
Trands is primarily a domestic brand in China. In North America, Trands USA, a Dayang Group company based in Los Angeles, designs, produces, markets and wholesales the products.
Why it matters
Trands illustrates how a Chinese manufacturer combined made to measure tailoring, its own brand and private label production in one business.
Frequently asked questions
Where is Trands from?
Trands is a menswear brand from Dalian in Liaoning province, China.
What does Trands sell?
Trands sells custom made to measure suits, sport coats, shirts and overcoats for men.