Bosideng Man
Bosideng · China
Bosideng Man is the menswear line of Bosideng, the Chinese down clothing group. It is one of the group's non-down brands.
| Parent | Bosideng International Holdings |
|---|---|
| Parent founded | 1975 |
| Country | China |
| Category | Menswear |
| Group chairman | Gao Dekang |
| Website | bosideng.com |
What is Bosideng Man?
Bosideng Man is a menswear brand belonging to Bosideng International Holdings, a Chinese company founded in 1975 and best known for down clothing. Gao Dekang is the group's chairman.
Products and positioning
Bosideng's core business is down clothing, and the group describes itself as the largest down clothing company in China. Alongside six core down brands, Bosideng Man sits in the non-down portfolio, which covers other categories of apparel.
Other non-down brands in the group include Bosideng Ricci for women's casual wear, D.D. Cat for kids' wear and Vetallo for higher-end menswear, together with the Rocawear franchise in Greater China.
Distribution
Menswear retail outlets for the brand operate across China.
Bosideng Man is a separate brand from the down-led main label, which gives the group a menswear line that is not tied to winter outerwear. The group's brand portfolio is organised by category, covering down clothing, women's casual wear, children's wear and higher-end menswear.
Why it matters
Bosideng Man shows how a down specialist has extended into year-round menswear for the domestic market, giving the group a presence beyond seasonal outerwear.
Frequently asked questions
Who owns Bosideng Man?
Bosideng Man belongs to Bosideng International Holdings, the Chinese down clothing group.
What does Bosideng Man sell?
It is the group's menswear brand, covering non-down men's apparel.