Bosideng

Bosideng is a Chinese down clothing company founded in 1975 and listed in Hong Kong (code 3998). It is described as the largest down clothing company in China and has expanded into higher-end lines.

What is Bosideng?

Bosideng is a Chinese apparel company best known for down clothing. It is listed on the Hong Kong Stock Exchange (code 3998), and Gao Dekang is named as chairman. The company was founded in 1975.

Products and positioning

Its Wikipedia entry lists six core brands: Bosideng, Snow Flying, Kangbo, Bengen (formerly Bingjie), Shuangyu and Shangyu. Non-down lines have included Bosideng MAN, Bosideng Ricci, D.D. Cat and Vetallo, and the group has held the Rocawear franchise for Greater China.

Business model and distribution

Bosideng serves China through retail outlets across the country. The sources reviewed do not give a current split between own stores, wholesale and e-commerce. The company is described as the largest down clothing company in China, and four of its brands held a combined 36.7% market share in China in 2010.

International moves

In 2024 Bosideng bought a 30% stake in the Canadian outerwear brand Moose Knuckles. In October 2025 Kim Jones was appointed Artistic Director of Areal, its high-end urbanwear line.

Why it matters

Bosideng is a leading Chinese outerwear group and an example of a domestic brand moving up-market and abroad, through a minority investment in a Western outerwear brand and a high-profile creative appointment.

Frequently asked questions

Who owns Bosideng?

Bosideng is a publicly listed company on the Hong Kong Stock Exchange (code 3998). Gao Dekang is named as chairman; the source reviewed gives no further shareholder detail.

Is Bosideng a Chinese brand?

Yes. Bosideng is a Chinese down clothing company founded in 1975 and is described as the largest in China.

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