Black Ice
Black Ice (黑冰) is a Chinese outdoor brand that originated in Beijing in 2009. It specialises in down products, especially down jackets for men and women, sold mainly through online flagship stores.
| Founded | 2009 |
|---|---|
| Origin | Beijing, China |
| Operator | Beijing Ice Storm Trading Co., Ltd. |
| Core product | Down jackets |
What is Black Ice?
Black Ice, written 黑冰 or BLACKICE, is a Chinese outdoor apparel brand that originated in Beijing in 2009. It is operated by Beijing Ice Storm Trading Co., Ltd. and focuses on insulated outdoor clothing.
Products and positioning
The brand's core category is down. Its range centres on down jackets for men and women in long and short cuts, many with hoods, using high fill-power down rated at 700 or more. These pieces are designed for cold-weather outdoor use as well as everyday winter wear, at mid-market Chinese prices.
- Men's and women's down jackets
- Hooded and long-line down coats
- Outdoor down products
Distribution
Black Ice sells predominantly online through several official and self-operated flagship stores on major Chinese e-commerce platforms, including JD.com, with separate stores for apparel and for sports and outdoor products. Its products are also sold to shoppers in Taiwan through online retailers.
Why it matters
Black Ice is one of the domestic specialists in China's large down jacket market, and Chinese brand rankings place it among the country's notable down jacket brands.
Frequently asked questions
Where is Black Ice from?
Black Ice (黑冰) is a Chinese outdoor brand that originated in Beijing in 2009.
What does Black Ice make?
Black Ice specialises in outdoor down products, mainly down jackets for men and women.