Toread
Toread Holdings Group · China
Toread is a Chinese outdoor brand founded in 1999 and headquartered in Beijing. It makes outdoor clothing, footwear and equipment for hiking, skiing and cycling.
| Founded | 1999 |
|---|---|
| Headquarters | Beijing, China |
| Parent | Toread Holdings Group (SZSE: 300005) |
| Focus | Outdoor apparel, footwear and equipment |
| Website | toread.com.cn |
What is Toread?
Toread is an outdoor apparel and equipment brand from China, founded in 1999 and based in the Haidian District of Beijing. The brand belongs to Toread Holdings Group, which is listed on the Shenzhen Stock Exchange under the code 300005.
Products and positioning
Toread serves the outdoor and adventure market with clothing for men, women and children, outdoor footwear and technical equipment. Its ranges are designed for activities such as hiking, skiing and cycling, covering both performance products and everyday outdoor wear.
- Outdoor clothing for men, women and children
- Hiking and outdoor footwear
- Equipment for hiking, skiing and cycling
Why it matters
Toread is one of the domestic outdoor brands with a stock market listing in China. It competes in a segment where international players such as Columbia and local rivals including Mobi Garden target the same outdoor consumers, which makes it a useful reference point for how Chinese outdoor brands position themselves in their home market.
Frequently asked questions
Where is Toread from?
Toread is a Chinese outdoor brand headquartered in Beijing.
What does Toread sell?
Toread sells outdoor clothing for men, women and children, footwear and equipment for hiking, skiing and cycling.