Bmai
Bmai (必迈) is a Chinese running brand founded in Beijing in 2015. It makes running shoes, running apparel and accessories and sells them mainly online.
| Founded | 2015 |
|---|---|
| Company | Beijing Bmai Sports Co., Ltd. |
| Headquarters | Beijing |
| Focus | Running shoes and apparel |
What is Bmai?
Bmai (必迈) is a running specialist from China, founded in 2015 and operated by Beijing Bmai Sports Co., Ltd. The company is based in the Chaoyang Park area of Beijing. Its slogan translates as "every step is a transcendence".
Products and positioning
The brand develops its own products across:
- Running shoes
- Running apparel
- Running accessories
- Some hiking and outdoor footwear
Bmai positions itself as an internet based sports brand. It uses its online reach and supply chain to shorten production and sell from factory to user, offering running products with strong value for money.
Distribution
Sales run mainly through official flagship stores on Chinese e-commerce platforms.
Why it matters
Chinese running brands are challenging global names on performance at lower prices. Bmai belongs to a wave of digitally born specialists that compete with established Chinese players such as Li Ning, Anta and Xtep by focusing narrowly on runners and selling direct online.
Frequently asked questions
Where is Bmai from?
Bmai is a Chinese running brand operated by Beijing Bmai Sports Co., Ltd. in Beijing.
What does Bmai sell?
Running shoes, running apparel and running accessories, plus some hiking and outdoor shoes.