Kibra
Kibra is a women's activewear brand founded in 2022 by Nina Zhang. It makes athleisure pieces such as sports bras, leggings, tops and jackets for yoga, pilates, running, golf and tennis.
| Founded | 2022 |
|---|---|
| Founder | Nina Zhang |
| Category | Women's activewear |
| Channel | Own online store |
| Website | kibraofficial.com |
What is Kibra?
Kibra is an athleisure label for women, founded in 2022 by Nina Zhang, who was born in China. The brand describes its mission as empowering women through high-quality activewear designed to move with them, under the line Designed to Move You, Body and Soul.
Products and positioning
The range spans sports bras, leggings, tops, long sleeves, jackets and coats, skirts, shorts, dresses and onesies, plus underwear, bags and accessories. Collections include Classic, Eco-Chic, UV Protection, Second Skin and seasonal lines, organised around activities such as:
- Yoga and pilates
- Running and gym
- Golf and tennis
- Casual and home wear
The design language draws on Mediterranean-inspired elegance and minimalism, with an emphasis on diversity, sustainability and confidence.
Distribution
Kibra sells through its own online store, which ships worldwide and offers a virtual try-on feature, as well as a customisation service and an affiliate programme.
Why it matters
Kibra combines a digital-first sales model with a social commitment: it partners with NGOs and women-led nonprofits and has donated pieces to women in need, positioning activewear as a product with purpose as well as performance.
Frequently asked questions
Who founded Kibra?
Kibra was founded in 2022 by Nina Zhang.
What does Kibra sell?
Kibra sells women's activewear including sports bras, leggings, tops, jackets, skirts and dresses, plus bags and accessories.