Camel
Camel is a Chinese outdoor brand founded in 1930 by the state-owned Tianjin Shachuan Shoe Factory. It sells shell jackets, camping gear, footwear and apparel.
| Founded | 1930 |
|---|---|
| Country | China |
| Original maker | Tianjin Shachuan Shoe Factory |
| Acquired | 2003, by Wan Jingang |
| Main product | Shell jackets |
| Website | camel.com.cn |
What is Camel?
Camel (骆驼) is an outdoor and sportswear brand from China. It was created in 1930 by the state-owned Tianjin Shachuan Shoe Factory, then one of China's four best-known leather shoe makers.
History
In 2003 Wan Jingang acquired the brand and expanded it from footwear into apparel and outdoor products.
Products and positioning
Shell and windbreaker jackets are its main product line. The range also includes camping equipment such as an automatic-pitch tent, an inflatable tent, an awning and a camping vehicle concept, alongside footwear and apparel.
Distribution
Camel sells through an official Tmall flagship store and through its Camel Outdoor Sports City stores, each of about 2,000 square metres, which combine outdoor gear with children's activity areas. Locations include Wuhan, Huanggang and Urumqi, which opened in January 2024, and a concept store in Guangzhou opened in February 2024. Some stores include camping cafe themed areas.
Why it matters
Camel illustrates the rise of domestic Chinese outdoor brands, using large experience-led stores and social platforms such as WeChat and Xiaohongshu to reach customers.
Frequently asked questions
Where is Camel outdoor from?
Camel is a Chinese outdoor brand, created in 1930 by the Tianjin Shachuan Shoe Factory.
What does Camel sell?
Camel sells shell jackets, camping gear, footwear and outdoor apparel.