361° Europe
China
361° Europe is the European arm of 361°, a Chinese sportswear company that makes footwear and apparel. It opened its first European headquarters in Amsterdam in September 2016.
| Origin | China |
|---|---|
| European headquarters | Amsterdam, Netherlands |
| Office opened | September 2016 |
| Focus | Running, training and trail footwear and apparel |
What is 361° Europe?
361° is a Chinese supplier of shoes and sports goods. 361° Europe is the organisation through which the brand sells in European markets, with its first European headquarters in Amsterdam, Netherlands.
History
According to German trade press from August 2016, the Amsterdam office was due to open on 1 September 2016 as the company's first European base. A December 2016 report said the office started with four employees and that the company also had headquarters in the United States and Brazil.
Products and positioning
The range covers footwear and apparel. The 2016 coverage mentions six shoe models for running, training and trail, and a collection named Sensation, as the company moved further into the running and fitness sectors. A launch campaign by the Hamburg agency Drehmoment used pop-art visuals to depict the runner's high, shown at sports retailers' points of sale and on social media.
Distribution
Before the Amsterdam office, the European sales network consisted of sales representatives and distributors. The Amsterdam team focuses on purchasing pools and national accounts, which points to a wholesale-led approach.
Why it matters
The Amsterdam base illustrates how Asian sportswear brands build a direct presence in Europe instead of relying only on distributors.
Frequently asked questions
Where is 361° from?
361° is a Chinese sportswear company. Its European arm has its headquarters in Amsterdam, Netherlands.
What does 361° sell?
It sells sports footwear and apparel, including running, training and trail shoes.