Canada Goose
Canada Goose Holdings (controlled by Bain Capital) · Canada
Canada Goose is a Toronto based performance luxury outerwear brand founded in 1957 and known for its expedition parkas. The listed company is led by chairman and chief executive Dani Reiss and controlled by Bain Capital, which has been exploring a sale of its stake since 2025.
| Founded | 1957, Toronto |
|---|---|
| Founder | Sam Tick |
| Chairman and CEO | Dani Reiss (CEO since 2001) |
| Controlling shareholder | Bain Capital (since 2013) |
| Listing | TSX and NYSE (GOOS), since 2017 |
| Revenue | About 1.1 billion US dollars (fiscal 2026) |
| Website | canadagoose.com |
What is Canada Goose?
Canada Goose makes premium cold-weather outerwear, knitwear, footwear and accessories, positioned between technical performance and luxury fashion. Its parkas, identified by the Arctic disc logo on the upper arm, are among the most recognisable outerwear products in the world.
History
Polish-Jewish immigrant Sam Tick founded Metro Sportswear in Toronto in 1957, making wool vests, raincoats and snowsuits. His son-in-law David Reiss joined in 1972 and took control in the 1980s; the brand became Snow Goose in 1985 and Canada Goose in 2000. Dani Reiss, David's son, became chief executive in 2001 and refocused the company on Canadian-made, high-end outerwear.
In December 2013 Bain Capital acquired a 70 percent stake, and in March 2017 the company listed on the Toronto Stock Exchange and the New York Stock Exchange. In 2024 it appointed its first creative director, Haider Ackermann. Bain Capital began exploring a sale of its controlling stake in 2025, and Inside Retail reported in May 2026 that the process was still ongoing.
Products and positioning
Parkas remain the core, complemented by lighter jackets, knitwear, accessories and footwear; the company bought bootmaker Baffin in 2018 and launched its own footwear in 2021. Canada Goose manufactures in its own Canadian facilities, including plants in Winnipeg, Toronto and Montreal.
Business model and distribution
The brand sells through its own stores and e-commerce as well as wholesale partners. For fiscal 2026 the company reported revenue of about 1.1 billion US dollars, with management crediting both direct-to-consumer and wholesale performance.
- Own stores: flagships in cities such as Toronto, Chicago and Beijing
- E-commerce: direct online sales
- Wholesale: department stores and outdoor and fashion retailers
Circular initiatives include Generations, a resale and trade-in platform launched in 2023, and Project Atigi, a 2019 partnership with Inuit seamstresses.
Why it matters
Canada Goose turned functional outerwear into a global luxury category and showed how a manufacturing-led brand could build a direct-to-consumer business. The outcome of Bain Capital's sale process will shape its next phase of ownership.
Frequently asked questions
Who owns Canada Goose?
Canada Goose Holdings is listed in Toronto and New York and controlled by Bain Capital, which bought a 70 percent stake in 2013. The Reiss family remains involved, with Dani Reiss as chairman and chief executive, and Bain has been exploring a sale since 2025.
Where are Canada Goose jackets made?
Canada Goose manufactures in its own facilities in Canada, including Winnipeg, Toronto and Montreal. Local manufacturing was part of Bain Capital's commitment when it invested in 2013.