Bosie
Bosie is a Chinese gender-neutral fashion brand founded in 2018 by Guangyao Liu. It sells unisex ready-to-wear such as hoodies, polos and outerwear through online channels and stores in major Chinese cities.
| Founded | 2018 |
|---|---|
| Founder | Guangyao Liu |
| Slogan | Beyond boundaries |
| Stores | Shanghai, Shenzhen, Hangzhou, Wuhan |
What is Bosie?
Bosie is a Chinese unisex fashion brand that first appeared in 2018, founded by Guangyao Liu. It describes itself as a gender-neutral, fast-fashion designer brand, offering ready-to-wear for all gender identities and age groups under the slogan "beyond boundaries".
Products and positioning
Bosie favours loose-fitting categories that work across genders, such as hoodies and polo shirts, and has experimented with features like a puffer jacket with a transparent, gridded outer layer for inserting accessories. Its collections range from futuristic and cyberpunk to minimalist, and use bright colours rather than a mostly black, white and grey palette.
The brand is known for licensed collaborations with classic cartoon and film properties, including:
- The Little Prince
- Natsume's Book of Friends
- Doraemon
- Toy Story
It aims to be the most cost-effective option among designer brands while staying more exclusive than fast-fashion peers.
Distribution
Bosie runs an omnichannel model, combining online sales with stores in cities such as Shanghai, Shenzhen, Hangzhou and Wuhan, and is exploring smaller cities.
Why it matters
Bosie is one of the leading examples of genderless fashion in China, showing how young domestic brands are using design identity and pop culture collaborations to win Gen Z customers.
Frequently asked questions
Who founded Bosie?
Bosie was founded by Guangyao Liu and first appeared in 2018.
What kind of brand is Bosie?
Bosie is a Chinese gender-neutral fashion brand selling unisex ready-to-wear such as hoodies, polos and outerwear.