BloomChic
BloomChic is a digital first fashion and lifestyle platform for plus size women, founded in 2021 by Bill Hu. It sells women's clothing in sizes 10 to 30 online to customers in the US, Canada, Australia and Europe.
| Founded | 2021 |
|---|---|
| Founder | Bill Hu |
| Sizes | 10 to 30 |
| Markets | US, Canada, Australia, Europe |
| Investor | L Catterton |
| Website | bloomchic.com |
What is BloomChic?
BloomChic is a digital first fashion and lifestyle brand for plus size women, founded in 2021 by founder and chief executive Bill Hu. It positions itself around female empowerment, body positivity and inclusion.
Products and positioning
The brand designs womenswear for sizes 10 to 30, covering everyday fashion and lifestyle products. Its focus is on giving plus size customers trend led styles at accessible prices, a segment that has often been underserved by mainstream fashion.
Distribution
BloomChic operates as a direct to consumer online business and serves customers in the United States, Canada, Australia and most of Europe.
History
In December 2022 the private equity firm L Catterton, which is backed by LVMH, invested in BloomChic in a partnership aimed at helping the brand scale its reach.
Why it matters
BloomChic is part of a group of cross border, digital native fashion companies with roots in China that serve Western markets online, and its focus on plus size customers highlights growing investor interest in size inclusive fashion.
Frequently asked questions
Who owns BloomChic?
BloomChic was founded by Bill Hu, its chief executive, and received investment from L Catterton in 2022.
What sizes does BloomChic sell?
BloomChic sells womenswear in sizes 10 to 30.