Aimer
Aimer is a Chinese lingerie company founded in 1993 by materials scientist Zhang Rongming. It sells bras, underwear and loungewear for women, men and children through a large store network and online.
| Founded | 1993 |
|---|---|
| Founder | Zhang Rongming |
| Stores | More than 1,700 in China |
| Listing | China A-share market |
| Brands | Aimer, Aimer Men, Aimer Kids, La Clover, Imi's |
| Website | aimergroup.com |
What is Aimer?
Aimer is one of China's leading intimate apparel brands, positioned in the higher end of the lingerie market and aimed mainly at women aged 25 to 40. The company is listed on China's A-share market.
History
The brand was started by Zhang Rongming, a former materials science academic at the University of Science and Technology Beijing. In 1992 he struck a deal with the Huamei Garment Factory, and in 1993 the first bra using his memory alloy design reached the market.
Products and positioning
Bras and briefs remain the core, but the range now spans loungewear, ready-to-wear, skincare, bedding and wellness products. The group releases hundreds of new designs each year and runs a portfolio of brands:
- Aimer, Aimer Men and Aimer Kids
- La Clover and Imi's
- Aimer Health and Emperorient
- Aimer Move, a sportswear line
Distribution
Aimer operates more than 1,700 stores across over 200 Chinese cities, including single-brand stores and multi-brand Aimer+ outlets, and is growing its online share. It has also opened stores abroad, including a flagship in Tsim Sha Tsui, Hong Kong.
Why it matters
Aimer is a reference point for China's domestic lingerie industry as consumers shift towards comfort-led products and online buying.
Frequently asked questions
Who founded Aimer?
Aimer was founded by Zhang Rongming, a former materials scientist, with its first memory alloy bra launched in 1993.
What does Aimer sell?
Aimer sells lingerie, loungewear and related products for women, men and children.