ManiForm
Shenzhen Huijie Group · China
ManiForm is a Chinese lingerie and intimate apparel brand founded in 1996 and based in Shenzhen. It is the flagship brand of Shenzhen Huijie Group and sells bras, briefs, shapewear, swimwear and lifestyle lines.
| Founded | 1996 |
|---|---|
| Headquarters | Shenzhen, China |
| Parent group | Shenzhen Huijie Group |
| Core customer | Women aged 25 to 35 |
| Website | maniform.cn |
What is ManiForm?
ManiForm is an intimate apparel and lifestyle brand from Shenzhen, China. It was created in 1996 as the first lingerie brand of Shenzhen Huijie Group, which is listed on the Shenzhen Stock Exchange, and remains the group's flagship label.
Products and positioning
The brand began with women's lingerie and has grown into a wider family of lines. Its core range covers bras, briefs, shaping thermal wear, swimwear and junior collections. Sub-brands extend the offer:
- ManiForm Home: home and sleepwear
- ManiForm Sports: activewear
- ManiForm Kids: childrenswear
- MW1 and Cotton Life: men's basics and cotton essentials
- ManiForm Beauty: beauty and personal care
ManiForm positions itself as a mass market fashion label that prioritises comfort and ergonomic fit, with women aged 25 to 35 as its core customers.
Distribution
The brand sells through its own boutiques, department store counters, franchised outlets, e-commerce platforms and livestream commerce, and has also expanded into overseas markets in Southeast Asia.
Why it matters
ManiForm shows how a Chinese lingerie specialist has used sub-brands and a broad mix of channels to grow from a single category into an intimate apparel and lifestyle portfolio.
Frequently asked questions
Where is ManiForm from?
ManiForm is a Chinese lingerie brand based in Shenzhen, founded in 1996.
Who owns ManiForm?
ManiForm is the flagship brand of Shenzhen Huijie Group, which is listed on the Shenzhen Stock Exchange.