ZOKE
ZOKE is a Chinese swimwear brand headquartered in Shanghai, with its main factory in Quanzhou, Fujian. It is regarded as one of the most visible domestic swimwear labels in China.
| Founded | 1996 |
|---|---|
| Headquarters | Shanghai, China |
| Main factory | Quanzhou, Fujian |
| Category | Swimwear |
| Website | zoke.cn |
What is ZOKE?
ZOKE is a swimwear brand from China, headquartered in Shanghai. The company operates as a manufacturer in the textile industry, with its main production facility located in Quanzhou in Fujian province, one of China's leading clusters for sportswear and footwear manufacturing.
History
The brand dates back to 1996. By 2000 it had become a visible swimwear name in China, and it has since been described as a premium domestic label in its category, comparable in standing to what Li Ning represents in Chinese sportswear.
Products and positioning
ZOKE specialises in swimwear. It is a publicly listed company, and its control of its own manufacturing in Quanzhou allows it to combine brand building with in-house production. Its positioning rests on being a home-grown alternative to international swimwear brands in the Chinese market.
Why it matters
ZOKE shows how Fujian's manufacturing base has produced not only contract suppliers but also branded players that compete for Chinese consumers in specialist sport categories, a segment long dominated by Western labels.
Frequently asked questions
Where is ZOKE from?
ZOKE is a Chinese swimwear brand headquartered in Shanghai, with its main factory in Quanzhou, Fujian.
What does ZOKE sell?
ZOKE specialises in swimwear, produced at its main factory in Quanzhou, Fujian.