BERLOOK
BERLOOK is a fashion brand selling swimwear, beachwear and activewear online, and describes itself as sustainable and ethical. Its country of origin is not stated on its website.
| Segment | Swimwear and activewear |
|---|---|
| Fabrics named | ECONYL regenerated nylon, ribbed, textured, lurex |
| Sales channel | Own website |
| Age indication | 5+ years of craft (brand's own wording) |
| Website | berlook.com |
What is BERLOOK?
BERLOOK presents itself as a "sustainable & ethical fashion brand" and sells through its own website. The site refers to more than five years of craft.
Products and positioning
The core of the range is swimwear: bikinis, one-pieces, tankinis, cover-ups and beach dresses. The shop also offers men's swimwear, family swim and couple matching sets, as well as plus size swimwear and surf wear.
Beyond the beach, BERLOOK sells activewear such as sports bras, tops, leggings, shorts, skirts and jackets. Fabrics listed on the site include ECONYL regenerated nylon, ribbed and textured materials, lurex and printed fabrics.
Why it matters
BERLOOK is an example of a small direct-to-consumer label that links its swimwear and activewear offer to recycled fabric claims.
Frequently asked questions
What does BERLOOK sell?
BERLOOK sells swimwear, beachwear and activewear, including plus size and men's swimwear and family and couple matching sets.
Is BERLOOK a sustainable brand?
The brand describes itself as a sustainable and ethical fashion brand and lists ECONYL regenerated nylon among its fabrics.