Cupshe
China
Cupshe is an online women's fashion brand focused on swimwear and vacation clothing. It sells through its website and mobile app to many countries.
| Channel | Website and mobile app |
|---|---|
| Segment | Lingerie, swimwear and hosiery |
| Loyalty programme | Cupshe Club |
| Core products | Swimwear, resortwear, dresses |
| Website | cupshe.com |
What is Cupshe?
Cupshe is a women's apparel and accessories brand built around swimwear and vacation and everyday wear. The brand is listed here with China as its country of origin following the list provided for the directory, but the website pages used for this profile do not state when Cupshe was founded, who founded it or where it is headquartered, so none of that is given.
Products and positioning
The shop spans a broad range of categories beyond its swimwear core.
- Swimwear: bikinis, one-pieces and tankinis, plus a men's swim collection
- Clothing: resortwear, dresses, knits and sweaters, tops, bottoms, rompers and jumpsuits, cover-ups
- Other: shapewear, intimates, accessories, shoes and bags
Business model and distribution
Cupshe sells online through its website and mobile app. It promotes a loyalty membership called Cupshe Club, email and SMS offers, and an affiliate, partner and wholesale programme. The site offers shipping to a long list of countries, including the United States, Canada, Australia, Germany, France, the United Kingdom, New Zealand, Spain, Poland, Italy and Mexico. Prices are shown in US dollars and the pages mention no physical stores.
Why it matters
Cupshe is a representative example of a digitally led fashion brand that serves many international markets from a single online platform and has widened from swimwear into a vacation wardrobe. Ownership, financial figures and leadership are not covered in the source used, and readers who need those should consult company statements.
Frequently asked questions
Where is Cupshe sold?
Cupshe sells online through its website and mobile app, with shipping to the United States, Canada, Australia, the United Kingdom and many European countries.
What does Cupshe sell?
Cupshe sells women's swimwear and vacation clothing, including bikinis, dresses, cover-ups and accessories, plus a men's swim collection.