Thais Gusmão
Thais Gusmão is a Brazilian lingerie and underwear brand from São Paulo, founded by designer Thais Gusmão in 1996. It makes women's lingerie, men's underwear, pyjamas, loungewear and beachwear, created and produced in Brazil.
| Founded | 1996 |
|---|---|
| Founder | Thais Gusmão |
| Headquarters | São Paulo, Brazil |
| Focus | Lingerie, underwear and loungewear |
| Website | thaisgusmao.com.br |
What is Thais Gusmão?
Thais Gusmão is a Brazilian lingerie and intimate apparel label named after its designer and based in São Paulo. Its collections are created and produced in Brazil.
History
The designer started the brand in 1996 by selling handmade pieces through alternative stores. By the early 2000s she had added lingerie to her clothing range, and the label later operated stores in Rio de Janeiro.
Products and positioning
Today the brand concentrates on intimate apparel and loungewear for men and women:
- Women's lingerie, from bras and panties to babydolls, garters and corselets
- Men's underwear, including boxer briefs
- Pyjamas, robes and loungewear, with children's pyjamas
- Beachwear, including bikinis and one-piece swimsuits
It combines sensual and casual lingerie with comfortable sleepwear at mid-market prices.
Distribution
The brand currently sells through its own online store and via WhatsApp customer service.
Why it matters
Thais Gusmão reflects a long-running São Paulo designer label that has shifted from physical retail towards a direct online model in the intimate apparel category.
Frequently asked questions
Who is behind Thais Gusmão?
The brand was founded by Brazilian designer Thais Gusmão, who began selling handmade pieces in 1996.
What does Thais Gusmão sell?
It sells women's lingerie, men's underwear, pyjamas, loungewear and beachwear made in Brazil.