DeMillus
DeMillus is a Brazilian lingerie company founded in 1947 and based in Rio de Janeiro. It makes bras, underwear and intimate apparel and is one of the best known underwear brands in Brazil.
| Founded | 1947 |
|---|---|
| Head office | Rio de Janeiro |
| Category | Lingerie and intimate apparel |
| Market | Brazil |
| Website | demillus.com.br |
What is DeMillus?
DeMillus is a lingerie and intimate apparel manufacturer from Brazil. Founded in 1947, the company has its head office in Rio de Janeiro and describes itself as a leader in the Brazilian lingerie market and one of the country's best known underwear brands.
Products and positioning
The brand focuses on everyday intimate apparel for women, offered at accessible prices for a broad Brazilian customer base. Its range covers:
- Bras
- Knickers and underwear
- Other lingerie and intimate apparel
With more than seven decades in business, DeMillus is among the longest established lingerie makers in Brazil, a market with a strong domestic manufacturing base.
Distribution
DeMillus products are available across Brazil, and the brand's offers and catalogues circulate widely through retail promotion platforms in many Brazilian cities. The company also sells through its own website.
Why it matters
DeMillus is a reference name in Brazilian intimate apparel, showing the staying power of domestic lingerie manufacturers in a large consumer market where national brands remain strong against international competition.
Frequently asked questions
Where is DeMillus from?
DeMillus is a Brazilian lingerie company founded in 1947 with its head office in Rio de Janeiro.
What does DeMillus sell?
DeMillus makes lingerie and intimate apparel, including bras and underwear for women.