Haight
Haight is a Brazilian swimwear brand founded in Rio de Janeiro in 2015 by Marcella Franklin. It is known for minimalist swimsuits in subdued colours and has added ready-to-wear to its beachwear collections.
| Founded | 2015 |
|---|---|
| Founder | Marcella Franklin |
| Base | Rio de Janeiro, Brazil |
| Style | Minimalist swimwear |
| Website | haight.com.br |
What is Haight?
Haight is a swimwear label from Rio de Janeiro, founded in 2015 by Rio native Marcella Franklin. Its collections are positioned at the upper end of the market, with swimwear prices starting above 200 US dollars.
Products and positioning
The brand takes a minimalist approach to beachwear, with streamlined silhouettes, rich but subdued colours and refined finishes. This sets it apart from the prints and bold patterns traditionally associated with Carioca swimwear. Alongside its swimwear, Haight has added ready-to-wear pieces to its collections.
Distribution
- A stand-alone flagship store in Rio de Janeiro
- Own online shop
- International retailers such as Bergdorf Goodman, SSENSE, Matches Fashion and Moda Operandi
The brand has indicated plans to open further storefronts in other major cities.
Why it matters
Haight is part of a newer generation of Brazilian swimwear brands that have found a place in international luxury retail with a pared-back aesthetic rather than the country's signature prints.
Frequently asked questions
Where is Haight swimwear from?
Haight is a swimwear brand from Rio de Janeiro, Brazil.
Who founded Haight?
Haight was founded in 2015 by Marcella Franklin.