Adriana Degreas
Adriana Degreas is a Brazilian luxury swimwear and beachwear label named after its designer. It shows at São Paulo Fashion Week and sells its bikinis and resort pieces in the United States and Europe.
| Country | Brazil |
|---|---|
| Designer | Adriana Degreas |
| Products | Luxury swimwear and beachwear |
| Export programme | Texbrasil |
| Website | adrianadegreas.com |
What is Adriana Degreas?
Adriana Degreas is a luxury swimwear and beachwear brand from Brazil, named after its designer. It describes itself as one of the world's leading luxury beachwear brands and brings Brazilian beach fashion to customers in the Americas and Europe.
Products and positioning
The label is known for bikinis, swimsuits and resortwear with contemporary, cool-chic prints. Its range also covers cover-ups, kaftans, maxi and midi dresses, bodysuits and accessories, and it has collaborated with Sabine Getty. The brand has opened a day of shows at São Paulo Fashion Week.
Distribution
The brand is part of Texbrasil, the export programme run by the Brazilian textile association Abit and Apex-Brasil to help Brazilian fashion companies grow abroad. International points of sale have included:
- Caju Comporta in Comporta, Portugal
- A Concept Playa pop-up at The Surf Lodge hotel in Montauk, New York
Pieces by the brand have also been selected for the Bikini Art Museum in Bad Rappenau, Germany, which displays bikinis from 1870 to the present day.
Why it matters
Adriana Degreas is one of the Brazilian swimwear labels that has taken the country's beachwear expertise into the international luxury resort market.
Frequently asked questions
Where is Adriana Degreas from?
Adriana Degreas is a luxury swimwear and beachwear brand from Brazil.
What does Adriana Degreas sell?
The brand sells luxury bikinis, swimsuits and beachwear.