ViX Paula Hermanny
ViX Paula Hermanny is a Brazilian swimwear and resort wear brand founded in the early 2000s by designer Paula Hermanny. It sells bikinis, one-pieces, cover-ups, dresses and accessories with hand-crafted details made in Brazil.
| Founder | Paula Hermanny |
|---|---|
| Founded | Early 2000s |
| Origin | Brazil |
| Range | Swimwear, resort wear, accessories |
| Website | vixpaulahermanny.com |
What is ViX Paula Hermanny?
ViX Paula Hermanny is a Brazilian swimwear and resort wear brand founded in the early 2000s by Paula Hermanny, who grew up at the beach in Brazil and remains its creative director. The company describes itself as a woman-run and woman-operated business.
Products and positioning
The brand blends Brazilian beach fashion with prints, colour and fabrics, adding hand-crafted details made in Brazil. Its range includes:
- Bikinis, one-piece swimsuits and cover-ups
- Resort clothing such as dresses, tops, bottoms, jumpsuits and matching sets
- Beach accessories
Fit, flattering silhouettes and quality are central to its positioning, aimed at women who appreciate beauty, quality and attention to detail.
Distribution
ViX sells through its own international online store, which defaults to US dollars and ships to many countries, and through specialist swimwear and fashion retailers. It also operates its own stores, including a shop at St. Johns Town Center in Jacksonville, Florida, opened in 2025.
Why it matters
ViX is one of the Brazilian swimwear labels that have turned the country's beach culture into an international premium brand, with a strong presence in the United States.
Frequently asked questions
Where is ViX swimwear from?
ViX Paula Hermanny is a Brazilian brand, with designs featuring hand-crafted details made in Brazil.
Who founded ViX?
ViX was founded by Brazilian designer Paula Hermanny, who is also its creative director.