Frescobol Carioca
Brazil
Frescobol Carioca is a Rio de Janeiro beach lifestyle brand selling swimwear, clothing, footwear and accessories. It opened a store in SoHo, New York, and is named after the Brazilian beach game frescobol.
| Country | Brazil (Rio de Janeiro) |
|---|---|
| Segment | Lingerie, swimwear and hosiery |
| Retail | SoHo store, New York; stockists |
| Name origin | Frescobol, a beach game from Copacabana |
| Website | frescobolcarioca.com |
What is Frescobol Carioca?
Frescobol Carioca is a Brazilian beach lifestyle brand based on the culture of Rio de Janeiro. Its brand story says that the game of frescobol was born on Copacabana Beach in 1945 and that the company was founded in its honour. The founder, founding year and headquarters are not given in the sources used here.
Products and positioning
The online shop presents a full beach and resort wardrobe in which swimwear sits beside ready-to-wear.
- Swimwear: swim shorts in lengths and cuts including Board and Classic Sunga
- Clothing: shirts, knitwear, polos, T-shirts, jackets, trousers, shorts and denim, including a Move Freely Denim line
- Footwear and accessories: loafers, sneakers, espadrilles, sandals, flip flops, Beach Bats, caps, hats and towels
Business model and distribution
The brand sells online with a country selector, advertising US domestic shipping with delivery in one to two days from the USA. Its website announces a New York store in SoHo and also offers a Stores page and a Stockists link, which suggests third-party retail alongside its own channels.
Why it matters
Frescobol Carioca is part of the group of brands that use Brazilian beach culture as the basis of a lifestyle offer, moving from swim shorts to year-round clothing and footwear. The sources used for this profile do not describe ownership, leadership or financial results, so they are not covered. Readers who need these details should consult company announcements.
Frequently asked questions
Where is Frescobol Carioca from?
Frescobol Carioca is a Brazilian brand from Rio de Janeiro. Its brand story links it to the beach game frescobol, which it says was born on Copacabana Beach in 1945.
What does Frescobol Carioca sell?
It sells swim shorts, clothing, footwear and accessories such as beach bats, caps, hats and towels.