Triya
Triya is a Brazilian beachwear brand founded in 2005 and based in São Paulo. It designs swimwear and summer fashion with exclusive prints and a distinctive fit.
| Founded | 2005 |
|---|---|
| Headquarters | São Paulo, Brazil |
| Core category | Beachwear |
| Runway | São Paulo Fashion Week |
| Website | triya.com.br |
What is Triya?
Triya is a Brazilian beach and summer fashion label founded in 2005. Its registered company address is in São Paulo, and its products are made in Brazil. The brand targets versatile, creative women and takes inspiration from nature, music, cinema and art, which it translates into exclusive prints and a carefully worked fit.
History
The design identity of the brand was shaped by Isabela, a designer and plastic artist. Triya joined the Fashion Rio line-up in 2009 and later moved to São Paulo Fashion Week, where it presents its collections on the runway.
Products and positioning
Beachwear remains the core of the offer, including bikinis and swimsuits, but the range has grown into a wider summer wardrobe. The current assortment includes:
- Swimwear and beachwear lines
- Ready-to-wear such as dresses, skirts and trousers
- A men's line and a children's line called Bambini
- Accessories and an outlet section
Distribution
Triya sells through its own online shop and a store network, and it has worked on partnerships with brands and retailers including Olympikus, Riachuelo, C&A and Adriana Barra.
Why it matters
Triya is an example of the Brazilian beachwear sector building a print-led brand identity and using collaborations with mass retailers to widen its reach.
Frequently asked questions
Where is Triya from?
Triya is a Brazilian beachwear brand based in São Paulo, and its products are made in Brazil.
What does Triya sell?
Triya sells swimwear and beachwear with exclusive prints, plus ready-to-wear, a men's line, a children's line and accessories.