Rosa Chá
Brazil
Rosa Chá is a Brazilian beachwear and swimwear brand started by designer Amir Slama. According to Wikipedia it has been featured in Vogue, Harper's Bazaar, Elle and W.
| Founder | Amir Slama |
|---|---|
| Country | Brazil |
| Segment | Lingerie, swimwear and hosiery |
| Press coverage | Vogue, Harper's Bazaar, Elle, W |
What is Rosa Chá?
Rosa Chá is a Brazilian brand of beach fashion, including swimwear and bikinis. It was started by the designer Amir Slama, with help from his wife, and Slama acted as its designer, stylist and owner, according to the Wikipedia article on Slama. The founding year and current ownership are not stated in the source used for this profile, so they are left out.
History
Slama later launched a separate label under his own name, which has stores in São Paulo and Rio de Janeiro. The Wikipedia source does not describe the retail footprint of Rosa Chá itself.
Products and positioning
Rosa Chá is positioned in the fashion end of the Brazilian beachwear market, where swimwear is treated as a runway category.
- Core products: swimwear, bikinis and beach fashion
- Press: featured in Vogue, Harper's Bazaar, Elle and W
- Runway: collections have been modelled by Naomi Campbell
- Collaboration: a Rosa Chá for Speedo collection is cited in the source, without detail
Why it matters
Rosa Chá is one of the Brazilian labels that brought the country's swimwear to international fashion media and runway presentations. It is closely linked to Amir Slama, who is also connected with the later Amir Slama label.
Because the sources used here are limited, this profile does not cover distribution, headquarters, ownership or any financial information. Readers who need these should refer to company statements.
Frequently asked questions
Who founded Rosa Chá?
Rosa Chá was started by the Brazilian designer Amir Slama, with help from his wife, according to Wikipedia. Slama was its designer, stylist and owner.
Where is Rosa Chá from?
Rosa Chá is a Brazilian beachwear and swimwear brand.