Mash
Mash is a Brazilian underwear brand best known for men's underwear, produced in its own factory and on the market for more than five decades. Its range spans boxers, slips and samba canção shorts as well as socks, pyjamas and beachwear.
| Country | Brazil |
|---|---|
| Heritage | More than 50 years |
| Core category | Men's underwear |
| Production | Own factory |
| Website | mash.com.br |
What is Mash?
Mash is a Brazilian intimate apparel brand with more than 50 years of history. A fully Brazilian company, it manufactures its underwear in its own factory and is regarded as a reference name in men's underwear in Brazil.
Products and positioning
The core of the range is men's underwear, offered in a variety of cuts for different occasions:
- Boxers, slips and samba canção shorts
- Long underwear and swim trunks
- Active, Casual, Basic and seamless lines
- Socks, pyjamas and beachwear
- Children's fitness wear and women's intimate wear
The brand also sells product kits, runs an outlet section and offers a subscription service for underwear.
Distribution
Mash sells directly through its own online store, served from a distribution centre in São Paulo, and its products are also available through Brazilian retailers and online marketplaces. The brand has produced licensed underwear with the Palmeiras football club.
Why it matters
Mash is an example of a long established, vertically integrated basics brand in Brazil that has added direct to consumer models such as subscriptions alongside its traditional retail presence.
Frequently asked questions
Where is Mash underwear from?
Mash is a Brazilian brand that makes its underwear in its own factory in Brazil.
What does Mash sell?
Mash mainly sells men's underwear such as boxers, slips and samba canção shorts, plus socks, pyjamas and beachwear.