Rio de Sol
Rio de Sol is a Brazilian swimwear brand founded in 2005. It designs bikinis and beachwear inspired by Brazilian beach culture and sells them in international markets including Europe.
| Founded | 2005 |
|---|---|
| Country | Brazil |
| Category | Fashion swimwear |
| Inspiration | Samba and Brazilian beach life |
| Website | riodesol.com.br |
What is Rio de Sol?
Rio de Sol is a Brazilian fashion swimwear brand created in 2005. Its collections draw on Brazilian culture, in particular samba and beach life, and are aimed at dynamic, joyful women. The brand works with its own in-house designer to create each season's styles.
Products and positioning
The brand focuses on bikinis and swimwear with sensual cuts and radiant colours. Its message links quality with femininity, presenting Brazilian beach style to an international audience.
Distribution
Rio de Sol is part of the Brazilian textile industry's export programme and sells outside Brazil. In Europe its swimwear has been carried by the Spanish department store El Corte Inglés. During the Covid-19 pandemic the company used its production capacity to export 30,000 cloth face masks to France.
Why it matters
Rio de Sol is one of the export-oriented Brazilian swimwear labels that carry the country's beachwear identity into European retail, a category in which Brazil is internationally recognised.
Frequently asked questions
Where is Rio de Sol from?
Rio de Sol is a swimwear brand from Brazil, founded in 2005.
What does Rio de Sol make?
Rio de Sol makes bikinis and fashion swimwear in bright colours inspired by Brazilian beach culture.