Aerie
American Eagle Outfitters · United States
Aerie is the intimates, loungewear and activewear brand of American Eagle Outfitters, launched in 2006. It is sold in its own stores and online and is one of the best known sub-brands of its parent group.
| Launched | 2006 |
|---|---|
| Owner | American Eagle Outfitters, Inc. |
| Parent headquarters | Pittsburgh, Pennsylvania, United States |
| Segment | Lingerie, swimwear and hosiery |
| Stores | 175 (January 2023) |
| Website | aerie.com |
What is Aerie?
Aerie launched in 2006 as a lingerie sub-brand of American Eagle Outfitters, Inc. It is owned by that company, which is headquartered at SouthSide Works in Pittsburgh, Pennsylvania. Wikipedia lists Jay Schottenstein as executive chairman and chief executive of American Eagle Outfitters; it does not name a separate leader for Aerie.
Products and positioning
The range covers bras and other lingerie, dorm wear, activewear, loungewear, accessories and sleepwear. Its fitness line is called aerie f.i.t. The brand positions itself in the mid-market, aimed mainly at younger women.
Business model and distribution
Aerie sells through its own stores and through its e-commerce site. Wikipedia reports 175 Aerie stores as of January 2023. Because the brand is part of a listed retail group, its performance is reported within American Eagle Outfitters' results rather than as an independent company. This profile gives no revenue figures, as none were retrieved from a cited source.
- Parent: American Eagle Outfitters, Inc.
- Launched: 2006
- Stores: 175 as of January 2023 (per Wikipedia)
Why it matters
Aerie is a significant example of an intimates and activewear brand built inside a mall-based apparel group and scaled into a standalone retail format with its own stores. It is a relevant benchmark for lingerie and loungewear competitors in the United States.
Frequently asked questions
Who owns Aerie?
Aerie is owned by American Eagle Outfitters, Inc., which launched it in 2006 as a lingerie sub-brand.
What does Aerie sell?
Aerie sells bras and lingerie, loungewear, dorm wear, sleepwear, accessories and the aerie f.i.t. activewear line. It sells through its own stores and online.