Todd Snyder
American Eagle Outfitters · United States
Todd Snyder is a New York menswear brand founded in 2011 by the designer Todd Snyder. American Eagle Outfitters acquired it in 2015, and Snyder remains its designer.
| Founded | 2011 |
|---|---|
| Founder | Todd Snyder |
| Owner | American Eagle Outfitters (since 2015) |
| Headquarters | New York, United States |
| Segment | Premium and contemporary |
| Website | toddsnyder.com |
What is Todd Snyder?
Todd Snyder describes itself as American menswear designed in New York. Its range includes tailoring and suiting, shirts, knitwear, polos, trousers, jeans, outerwear, footwear, watches, bags, belts, grooming products and cashmere.
History
Snyder previously worked at Polo Ralph Lauren, Gap Inc. and J.Crew, where he was senior vice president of menswear. His own line launched in autumn 2011 at Bergdorf Goodman, Ron Herman and Neiman Marcus, and expanded in 2012 to Barneys New York and selected Nordstrom stores.
American Eagle Outfitters bought the brand in November 2015, together with Snyder's Tailgate collegiate sportswear line. Snyder stayed on as designer, became creative director of Woolrich's Black Label line in 2023 and returned to the runway at Pitti Uomo in Florence in January 2024.
Business model and distribution
Todd Snyder sells through its website, wholesale partners and its own boutiques in cities including New York, Chicago, Dallas, Los Angeles, Miami Beach and Nashville. The store locator on its website does not give a store count. The brand also retails third-party products such as Red Wing Shoes, Moscot eyewear and Scosha bracelets, and made a fragrance, Young Dunes, with D.S. and Durga.
It is known for heritage collaborations with names including Red Wing, Champion, Vans, New Balance and L.L.Bean. Wikipedia mentions annual sales above $100 million without a year, so no revenue figure is given here.
Why it matters
Todd Snyder is one of the best known contemporary American menswear labels of its generation, and an example of a designer brand run as a distinct label inside a mass-market parent.
Frequently asked questions
Who owns Todd Snyder?
Todd Snyder is owned by American Eagle Outfitters, which acquired the brand in November 2015. Todd Snyder remains its designer.
Where is Todd Snyder from?
Todd Snyder is an American menswear brand designed in New York. It launched in autumn 2011 at stores including Bergdorf Goodman and Neiman Marcus.