Faherty
United States
Faherty is an American casualwear brand founded in 2013 by twin brothers Alex and Mike Faherty. It began with board shorts, now offers men's and women's collections and runs more than 80 stores, mainly in US coastal and resort towns.
| Founded | 2013 |
|---|---|
| Founders | Alex Faherty and Mike Faherty |
| Segment | Premium and contemporary |
| Stores | Over 80 (per brand website) |
| First international store | Biarritz, France (March 2026) |
| Website | fahertybrand.com |
What is Faherty?
Faherty is a family-run brand blending American heritage style with a mountain-to-coast look. Its website describes it as a Certified B Corporation and lists shirts, trousers, shorts, knitwear, outerwear, swim and loungewear, plus hats, bags, shoes, sunglasses, blankets and kids' items. It is known for soft fabrics, natural indigo dyes and distinctive prints.
History
Twin brothers Alex and Mike Faherty founded the brand in 2013. Mike previously worked at Ralph Lauren's Double RL and Alex came from a private equity background. The first full line was sold through local boutiques after a cross-country trip, and in 2014 it entered department stores including Barneys, Bloomingdale's and Nordstrom. The first store opened in Malibu, California, in 2016.
The brand moved further into physical retail during the pandemic and launched its women's collection in 2020, with dresses becoming its best seller. In 2023 it launched Second Wave, a resale programme run with Archive, and in February 2025 it added a regenerative cotton t-shirt.
Business model and distribution
Faherty combines its own stores, its website and wholesale. The website advertises over 80 stores nationwide, in locations such as New York, Venice, La Jolla, Steamboat Springs, Charleston, Nantucket and Big Sky. Wikipedia reports that its first international store opened in Biarritz, France, in March 2026, and that wholesale reaches more than 250 stores worldwide. Its supply chain spans Europe, South America, North America and Asia.
The sources reviewed do not state the company's headquarters or any investors, so neither is given here.
Why it matters
Faherty is a recent example of a direct-to-consumer brand that built a large physical store network and now has its first European presence, backed by resale and sustainability programmes.
Frequently asked questions
Who founded Faherty?
Faherty was founded in 2013 by twin brothers Alex and Mike Faherty. Mike is the co-founder and designer, and Alex is the co-founder who came from a private equity background.
Where is Faherty from?
Faherty is an American brand with a coastal and resort-town focus. It has over 80 stores in the United States and opened its first international store in Biarritz in March 2026.