Splendid
Delta Galil · United States
Splendid is an American contemporary lifestyle brand launched in 2002 as a collection of premium T-shirts. Owned by Delta Galil since 2016, it now offers women's and children's apparel, sleepwear, swimwear, activewear and home products.
| Launched | 2002 |
|---|---|
| Country | United States |
| Parent | Delta Galil (since 2016) |
| Origin product | Premium T-shirts |
| Website | splendid.com |
What is Splendid?
Splendid is an American contemporary lifestyle brand known for soft, comfortable clothing with a casual but polished style. It has been part of the apparel group Delta Galil since 2016.
History
The brand launched in 2002 as a collection of premium tees. Over time it grew from T-shirts into a broader lifestyle offer. In 2016 Splendid was acquired by Delta Galil, together with its sister label Ella Moss.
Products and positioning
Splendid describes its clothing as undeniably comfortable with a just-right fit, emphasising softness and a timeless aesthetic.
- Women's knits and wovens
- Children's apparel
- Sleepwear, swimwear and activewear
- Handbags, shoes and home products
Distribution
- More than 15 own stores in major US markets
- Department stores and specialty retailers
- Its own online shop and online retailers
Why it matters
Splendid is a case of a single-product T-shirt label expanding into a full lifestyle brand, and of contemporary American labels being consolidated into larger apparel groups.
Frequently asked questions
Who owns Splendid?
Splendid has been owned by the apparel group Delta Galil since 2016.
What is Splendid known for?
Splendid is known for soft, comfortable premium T-shirts and knits, and has expanded into a broader lifestyle collection.