Southern Tide
Oxford Industries · United States
Southern Tide is an American lifestyle apparel brand founded in 2006 in Greenville, South Carolina, by Allen Stephenson. It makes men's, women's and children's clothing and accessories and is owned by Oxford Industries.
| Founded | 2006 |
|---|---|
| Founder | Allen Stephenson |
| Headquarters | Greenville, South Carolina |
| Parent company | Oxford Industries |
| First product | Skipjack Polo |
| Website | southerntide.com |
What is Southern Tide?
Southern Tide is a lifestyle apparel brand from Greenville, South Carolina, rooted in the coastal culture of the American South. It is owned by Oxford Industries, the Atlanta-based apparel group.
History
Allen Stephenson founded the company in 2006. Its first product was the Skipjack Polo, named after the fish that also appears in the brand's identity, and the polo remains central to the label's image. The brand later became part of Oxford Industries' portfolio of lifestyle labels.
Products and positioning
The range has grown from men's polos into a full lifestyle offer:
- menswear, including polos, shirts, shorts and outerwear
- womenswear
- childrenswear
- accessories
Southern Tide sits in the premium casual segment, with a classic, preppy aesthetic built for warm-weather living, fishing and golf.
Distribution
The brand is sold through more than 850 retail locations, including speciality stores and its own shops, as well as online.
Why it matters
Southern Tide is a strong example of a regional lifestyle brand that grew from a single hero product into a national label, and of how apparel groups build portfolios of distinct lifestyle identities.
Frequently asked questions
Who founded Southern Tide?
Southern Tide was founded in 2006 by Allen Stephenson in Greenville, South Carolina.
Who owns Southern Tide?
Southern Tide is owned by Oxford Industries, an apparel group based in Atlanta.