Tommy Bahama
Oxford Industries · United States
Tommy Bahama is an American lifestyle brand founded in 1993 and headquartered in Seattle, known for relaxed, island-inspired clothing. It sells men's and women's sportswear, swimwear, accessories and home furnishings and is owned by Oxford Industries.
| Founded | 1993 |
|---|---|
| Founders | Tony Margolis, Bob Emfield |
| Headquarters | Seattle, United States |
| Parent group | Oxford Industries |
| Stores | 160+ company-owned |
| Website | tommybahama.com |
What is Tommy Bahama?
Tommy Bahama is a resort lifestyle brand based in Seattle's South Lake Union district. Its clothing and home ranges build on a laid-back, island-living image, and the brand extends that idea into hospitality through restaurants and bars attached to some of its stores.
History
The company was founded in 1993 by Tony Margolis and Bob Emfield, who developed the concept together with their wives. Oxford Industries took full ownership of Tommy Bahama Group in 2003, and the brand has since operated as one of the group's main labels.
Products and positioning
The core offer is men's and women's sportswear, including activewear, denim and swimwear, complemented by footwear, accessories and home furnishings. Licensing partners produce eyewear, watches, umbrellas, luggage, hats and fragrances under the name, and the brand launched its own rum in 2007.
Distribution
- More than 160 company-owned stores worldwide, 14 of them including a Tommy Bahama restaurant and bar
- US department stores such as Nordstrom, Macy's, Dillard's and Neiman Marcus
- Licensed international stores in markets including Canada, Japan, Australia and the UAE
- Resort locations and its own e-commerce site
Why it matters
Tommy Bahama shows how an apparel label can be built into a full lifestyle concept, using food and beverage, licensing and home products to reinforce a clearly defined brand world.
Frequently asked questions
Who owns Tommy Bahama?
Tommy Bahama is owned by Oxford Industries, which has fully owned the company since 2003.
Where is Tommy Bahama based?
The brand is headquartered in Seattle, Washington, in the South Lake Union district.