Peter Millar
Richemont · United States
Peter Millar is an American menswear brand founded in Raleigh, North Carolina, in 2001. It has been part of the Swiss luxury group Richemont since 2012 and is known for golf and sportswear apparel.
| Founded | 2001 |
|---|---|
| Founders | Greg Oakley, Chet Sikorski and Chris Knott |
| Owner | Richemont (since 2012) |
| Headquarters | Raleigh, United States |
| Segment | Premium and contemporary |
| Website | petermillar.com |
What is Peter Millar?
Peter Millar is an American brand of golf and sportswear apparel, footwear and accessories for men. It sells worldwide and sits in the fashion and accessories group of Richemont's maisons, listed under Other.
History
The company was founded in 2001 in Raleigh by Greg Oakley, Chet Sikorski and Chris Knott. In 2005 Scott Mahoney and the Sea Island Company bought it and Mahoney became chief executive. The tailored clothing line was licensed to Empire Clothing of Canada in 2007, and Winona Capital Management bought a majority stake from Sea Island in 2009.
Design and marketing moved to Raleigh in 2011, with offices in Durham, and Richemont acquired the company in 2012. Founder Chris Knott retired in 2015.
Business model and distribution
Peter Millar sells through specialist and department retailers, its website and its own stores. The first company-owned store opened in Southampton, New York, in 2011. Wikipedia lists 17 stores in the United States, in locations including Palm Beach, New York, Austin, Raleigh, Denver, Atlanta, Dallas, Boston, Charlotte, Newport Beach, Chicago and Palmetto Bluff. This count is not dated and should be treated as indicative.
Leadership is not verified for 2026, so no chief executive is named.
Why it matters
Peter Millar is a rare Richemont holding in menswear and sportswear, a different space from the group's watches and jewellery. It shows how a luxury group can use a performance-led brand to reach golf and resort customers in the American market.
Frequently asked questions
Who owns Peter Millar?
Peter Millar is owned by Richemont, which acquired the company in 2012. The group lists it among its maisons.
Where is Peter Millar from?
Peter Millar is an American brand founded in Raleigh, North Carolina, in 2001. It remains headquartered in Raleigh.