9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

3.1 Phillip Lim

United States

3.1 Phillip Lim is a fashion label led by the American designer Phillip Lim, co-founded with Wen Zhou. It sells women's and men's clothing, shoes and bags.

Facts
Co-foundersPhillip Lim and Wen Zhou
FoundedFall 2005 (infobox says 2004)
Head of designMichelle Rhee (from September 2025)
Stores (per Wikipedia)New York, Los Angeles, Tokyo, Seoul
Website31philliplim.com
Segment
Premium
Categories
WomenswearMenswearFootwearBagsAccessories
Sales channels
Own storesE-commerce

What is 3.1 Phillip Lim?

3.1 Phillip Lim is the label of the American designer Phillip Lim. Wikipedia says Lim co-founded it with Wen Zhou in fall 2005, although its infobox gives 2004 and the page does not resolve the difference. The brand's website describes seasonal styles and exclusive designs for men and women.

Products and positioning

The website shows apparel including dresses, tops, trousers, skirts, jackets and coats, bags such as the Luna Bag and The Market Tote, and shoes. Its product copy says the Luna Hobo is designed to lie completely flat when not in use. Collections listed run from Pre-Spring 2026 to Spring 2027, with an archive.

Distribution

Wikipedia reports stores in New York City, Los Angeles, Tokyo and Seoul. The website offers client services and in-person appointment booking alongside its online shop.

Why it matters

Wikipedia notes that Lim announced on 13 November 2024 that he was stepping down as creative director, and that Michelle Rhee was appointed head of design in September 2025. It also records work on accessories and materials made from algae and other lab-grown materials, developed with scientists including Charlotte McCurdy.

Frequently asked questions

Who founded 3.1 Phillip Lim?

Phillip Lim co-founded the label with Wen Zhou in 2005, according to Wikipedia.

What does 3.1 Phillip Lim sell?

It sells women's and men's clothing, shoes, and bags such as the Luna Bag and The Market Tote.

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