Alice + Olivia
United States
Alice + Olivia is a New York women's fashion brand founded in 2002 by Stacey Bendet and Rebecca Matchett. Bendet leads it as CEO and creative director, and it is known for bold prints, dresses and feminine, statement-led styling.
| Founded | 2002 |
|---|---|
| Founders | Stacey Bendet and Rebecca Matchett |
| Headquarters | New York, United States |
| Segment | Premium and contemporary |
| CEO and creative director | Stacey Bendet |
| Website | aliceandolivia.com |
What is Alice + Olivia?
Alice + Olivia is a contemporary women's label based in New York. The brand's website describes bold prints, statement details and feminine silhouettes, and it covers dresses, tops, pants, jeans, skirts, suits, jackets, knitwear and accessories. The name comes from the daughters of Stacey Bendet's mother's closest friends.
History
The brand launched in 2002 at Barneys and showed its first collection at the Russian Tea Room, starting with a 20-item collection of slim pants. It grew into a full lifestyle label with gowns, shoes, tech accessories, handbags and, from spring 2017, eyewear made with the New York company eponym. Rebecca Matchett later co-founded Rebecca & Drew Manufacturing.
Products and positioning
- Ready to wear: dresses from mini to gown length, tailoring, denim, knitwear and matching sets.
- Accessories: footwear, handbags, eyewear and tech accessories.
- Collaborations: the website lists Ford Bronco, Keith Haring, Basquiat, Disney and Starbucks.
Business model and distribution
Wikipedia reports a mix of freestanding boutiques in the United States and abroad, more than 800 department and specialty stores worldwide and online retailers such as Net-a-Porter and Shopbop, with sales in more than 50 countries. These figures are not dated precisely and should be treated as indicative. Bendet designs the brand's boutiques herself.
Ownership has not been verified for 2026. Wikipedia describes the company as partly owned by Bendet and reports no ownership change in recent years.
Why it matters
Alice + Olivia is a long-running American contemporary label built around a founder-led personality. Bendet has served on the CFDA board, including as treasurer for 2022 to 2023, which reflects the brand's standing in the American fashion industry.
Frequently asked questions
Who founded Alice + Olivia?
Alice + Olivia was founded in 2002 by Stacey Bendet and Rebecca Matchett. Bendet remains the public face of the brand as CEO and creative director.
Where is Alice + Olivia from?
Alice + Olivia is an American brand based in New York. It launched in 2002 at Barneys with a small collection of slim pants.