Veronica Beard
United States
Veronica Beard is an American women's fashion brand founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard, who are sisters-in-law. It is best known for its Dickey Jacket and for polished tailoring.
| Founded | 2010 |
|---|---|
| Founders | Veronica Miele Beard and Veronica Swanson Beard |
| Segment | Premium and contemporary |
| Signature product | The Dickey Jacket |
| Website | veronicabeard.com |
What is Veronica Beard?
Veronica Beard is a women's luxury fashion brand. On its website the company says its stated mission is to create signature styles that offer a new kind of luxury, for real life, with an emphasis on quality, craftsmanship and versatility.
History
The brand was founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard, who are sisters-in-law married to brothers. Its first signature piece was the Dickey Jacket, a blazer designed to be layered with interchangeable dickeys.
Products and positioning
- Clothing: blazers and jackets, outerwear, matching sets, dresses, jeans, tops, pants, sweaters, skirts and shorts.
- Footwear: boots, flats and loafers, sneakers, heels and sandals.
- Handbags: shoulder, crossbody, clutch, top handle and tote styles, plus wallets.
- Accessories: belts, jewellery, hats, scarves and sunglasses.
The range positions the label at the upper end of contemporary womenswear, with a focus on tailoring that can move between work and social occasions.
Business model and distribution
Veronica Beard sells through its own website and a network of physical stores listed through its store locator. The website's copyright holder is named as Pipes and Shaw LLC. The sources reviewed do not state the number of stores, the headquarters address, the identity of any investors or the extent of wholesale distribution, so none of these are given here.
Why it matters
Veronica Beard is a notable example of a founder-led American contemporary label that grew from one signature jacket into a full lifestyle range covering clothing, footwear, handbags and accessories.
Frequently asked questions
Who founded Veronica Beard?
Veronica Beard was founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard. They are sisters-in-law who are married to brothers.
What is Veronica Beard known for?
Veronica Beard is known for the Dickey Jacket, a blazer designed to be layered with interchangeable dickeys. The brand has since expanded into dresses, knitwear, footwear, handbags and accessories.