Rebecca Minkoff

Rebecca Minkoff is a New York fashion brand founded in 2005 by designer Rebecca Minkoff and her brother Uri Minkoff. It is known for handbags and has also won awards for technology in its stores.

What is Rebecca Minkoff?

Rebecca Minkoff is an American fashion brand best known for handbags, with ranges in footwear, jewellery, accessories and apparel.

History

Wikipedia says the brand was founded in 2005 in New York City by Rebecca Minkoff and her brother Uri Minkoff. That article carries a notice about possible undisclosed paid editing, so its details were checked against the brand's own site where possible.

Products and positioning

The official site lists handbags in many shapes, including backpacks, belt bags, clutches, crossbody, hobo, shoulder, top handle and tote styles, plus swimwear, dresses, tops, leather jackets, outerwear, shoes and accessories such as sunglasses, jewellery and belts.

Business model and distribution

The brand sells online through rebeccaminkoff.com. Wikipedia describes own stores in New York, San Francisco, Los Angeles, Hong Kong, Tokyo and Korea, and distribution through more than 900 stores worldwide, though these figures are undated and the brand site reviewed does not mention stores or wholesale partners.

Rebecca Minkoff and technology

Wikipedia notes that Uri Minkoff had earlier co-founded health-care and technology startups, and cites a Digiday piece on technology in the brand's fitting rooms and a 2015 Fashion 2.0 award for best interactive retail. The sources reviewed give no further detail.

Why it matters

The brand is frequently referenced as an early adopter of in-store digital experiences in accessories retail. Its current ownership could not be verified.

Frequently asked questions

Who owns Rebecca Minkoff?

The sources reviewed do not state the current owner, so it could not be verified.

Where is Rebecca Minkoff from?

Rebecca Minkoff is an American brand founded in New York City in 2005.

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