Aer
Aer is a San Francisco bag brand founded in 2014 that designs backpacks, travel bags and accessories for work, the gym and travel. It sells through its own website, its stores in San Francisco, New York and London, and stockists.
| Founded | 2014 |
|---|---|
| Headquarters | San Francisco, United States |
| Products | Backpacks, travel bags, luggage, accessories |
| Own stores | San Francisco, New York, London |
| Website | aersf.com |
What is Aer?
Aer is a bag and travel gear brand based in San Francisco. The company started in 2014 with a simple idea: one bag that works for both the gym and the office.
Products and positioning
From that first gym and work bag, the range has grown into a full line of carry products for commuters and travellers. It includes:
- Gym bags and duffels
- Travel backpacks and laptop work backpacks
- Slings, briefcases and totes
- Suitcases in Carry-On and Carry-On Max sizes
- Accessories such as pouches, laptop sleeves and packing cubes
The products are designed around the needs of people who move between work, training and travel in a single day.
Distribution
Aer sells directly to consumers through its own online shop and runs stores in San Francisco, New York and London. Its products are also available through third-party stockists.
Why it matters
Aer shows how a focused, function-led product idea can grow into a broader bag and luggage brand with its own retail presence in several major cities, while keeping direct online sales at the centre of the business.
Frequently asked questions
Where is Aer from?
Aer is based in San Francisco in the United States.
What does Aer sell?
Aer sells backpacks, gym and travel bags, carry-on suitcases and accessories such as pouches and packing cubes.