Anima Iris
Anima Iris is a luxury handbag brand founded in February 2020 by Wilglory Tanjong. It makes leather handbags crafted by artisans in Africa.
| Founded | February 2020 |
|---|---|
| Founder | Wilglory Tanjong |
| Products | Luxury handbags |
| Production | African artisans |
| Website | animairis.com |
What is Anima Iris?
Anima Iris is a fashion handbag brand launched in February 2020 by Wilglory Tanjong, a Princeton and Wharton alumna. Before founding the brand, she built a community of artisans making handbags, jewellery and shoes.
Products and positioning
The brand focuses on leather handbags in a luxury positioning, crafted by African artisans and presented as a celebration of African artistry. Its designs gained wide visibility on social media, where Black Enterprise described them as among the trendiest handbags online, and with celebrity customers, including Beyoncé. The founder's story has been featured by her alma maters, Princeton and the Wharton School.
- Leather handbags
- African artisan craftsmanship
- Luxury positioning
Distribution
Anima Iris sells through its own online store and has been carried by department store retailers such as Nordstrom.
Why it matters
Anima Iris is a prominent example of a Black-owned, digitally native accessories brand built on transparent artisan production and social media reach.
Frequently asked questions
Who founded Anima Iris?
Anima Iris was founded in February 2020 by Wilglory Tanjong.
What does Anima Iris make?
Anima Iris makes luxury leather handbags crafted by artisans in Africa.