MODHER
MODHER is a leather handbag brand launched in 2019 by Sicilian-born designer Gianna Caravello, who is based in San Francisco. Its name combines modern and leather, and its bags use eco-certified vegetable-tanned leather.
| Launched | 2019 |
|---|---|
| Founder | Gianna Caravello |
| Debut pieces | Elba shopper, Bellagio tote, Envelope Clutch |
| Material | Vegetable-tanned leather |
| Website | modher.com |
What is MODHER?
MODHER is a handbag label founded by Gianna Caravello, a designer from Sicily who is based in San Francisco. The name is a blend of the words modern and leather.
History
The brand launched in 2019 with a debut collection of three pieces: the Elba shopper bag, the Bellagio tote and the Envelope Clutch. The models are named after Italian places, reflecting the founder's origins.
Products and positioning
MODHER presents itself as a different kind of luxury, combining classic Italian bag-making methods with attention to materials. Key points include:
- Shoppers, totes and clutches
- Exclusively eco-certified vegetable-tanned leather for the Elba shopper
- Clean, minimal shapes for everyday use
Distribution
The bags are sold through the brand's own website and offered to independent retailers through the wholesale platform Faire. They have also been stocked by concept stores with a sustainability focus.
Why it matters
MODHER is an example of a small designer brand using material choices, such as vegetable tanning, as the core of its positioning in the accessible luxury bag market.
Frequently asked questions
Who founded MODHER?
MODHER was founded by Sicilian-born designer Gianna Caravello, who is based in San Francisco.
What does the name MODHER mean?
The name combines the words modern and leather.