Sprayground
Sprayground is an American bag brand founded in 2010 by David Ben David, known for art-inspired backpacks. Its designs are produced in limited quantities and often created in collaboration with artists, sports leagues and entertainment brands.
| Founded | 2010 |
|---|---|
| Founder | David Ben David |
| Country | United States |
| Signature product | Art-inspired backpacks |
| Website | sprayground.com |
What is Sprayground?
Sprayground is a US accessories brand best known for bold, art-inspired backpacks. It was founded in 2010 by David Ben David, known as DBD. The name combines spray, from graffiti, with ground, from underground street art.
History
David Ben David grew up in the Bronx, moved to Florida as a child and returned to New York for art school. He created Sprayground because he wanted a backpack that stood out from the plain black, blue, yellow and red bags on the market at the time.
Products and positioning
Designs are produced in limited quantities and are not reproduced, which supports a collectable, streetwear-adjacent positioning. Collaborations are central to the brand.
- Musicians and athletes such as Chris Brown, Young Thug and Odell Beckham Jr.
- Leagues including the NBA and NFL
- Entertainment brands such as Marvel, Warner Bros., Naruto and Dragon Ball Z
Distribution
Sprayground is sold through boutiques and its own online shop, and has run pop-up retail such as the House of Villains shop in Times Square.
Why it matters
Sprayground shows how a functional accessory can be turned into a limited-edition, collaboration-driven product with the dynamics of streetwear.
Frequently asked questions
Who founded Sprayground?
Sprayground was founded in 2010 by David Ben David, known as DBD.
What does the name Sprayground mean?
The name combines spray, from graffiti, with ground, from underground street art.