Diane von Furstenberg
Diane von Furstenberg (DVF) is an American women's fashion brand founded in 1972 by Diane von Furstenberg and based in New York. It is best known for the wrap dress, launched in 1974.
| Founded | 1972 |
|---|---|
| Founder | Diane von Furstenberg |
| Headquarters | New York City |
| Signature product | Wrap dress, launched 1974 |
| Website | dvf.com |
What is Diane von Furstenberg?
Diane von Furstenberg, often shortened to DVF, is a heritage designer brand founded in 1972 by Diane von Furstenberg. It is based in New York City, with its headquarters and flagship boutique in Manhattan's Meatpacking District.
History
The knitted jersey wrap dress, introduced in 1974, became the label's signature. It is held in the Metropolitan Museum of Art's Costume Institute collection.
Products and positioning
The brand is known for bold colour and print and for feminine, versatile silhouettes, under the tagline Be the woman you want to be. The range includes:
- Dresses, including the wrap dress, and jumpsuits
- Shirts, tops, pants and skirts
- Jackets and outerwear
- Scarves and accessories
Over the years the name has also been extended to areas such as fragrance, fine jewellery and a home collection.
Why it matters
DVF is one of the best-known examples of a single garment defining a fashion house over several decades.
Frequently asked questions
Who founded Diane von Furstenberg?
The brand was founded in 1972 by Diane von Furstenberg, who still gives it her name.
What is DVF known for?
DVF is best known for the wrap dress, introduced in 1974, and for bold colour and print.