14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

La Ligne

United States

La Ligne is a New York womenswear brand founded by former Vogue editors Meredith Melling and Valerie Boster with chief executive Molly Howard. Known for its stripes, it sells wardrobe essentials and seasonal pieces mainly direct to consumers.

Facts
HeadquartersNew York, United States
FoundersMeredith Melling, Valerie Boster, Molly Howard
SignatureStripes
ModelMainly direct to consumer
Websitelalignenyc.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
E-commerceWholesale

What is La Ligne?

La Ligne is a womenswear label based in New York. It was founded by Meredith Melling and Valerie Boster, both former editors at American Vogue, together with Molly Howard, a former Rag & Bone executive who serves as chief executive.

Products and positioning

The brand is built around the stripe; its name means the line in French. At launch it offered two ranges:

  • Essentials: year-round pieces such as T-shirts, cashmere sweaters and flight suits
  • Edition: seasonal blouses, kaftans, slip dresses and tops released each spring and autumn

An early hero product was a short-sleeved T-shirt printed with a wavy stripe, intended to become a signature. More than half of the garments were produced in New York.

Distribution

La Ligne launched as a predominantly direct to consumer brand through its own website, with a wholesale partnership with Net-a-Porter. In 2026 it announced an autumn collaboration with Banana Republic.

Why it matters

La Ligne is an example of the editor-founded, digitally led labels that emerged in New York in the 2010s, using a tight product signature and a direct relationship with customers to compete with established contemporary brands.

Frequently asked questions

Who founded La Ligne?

La Ligne was founded by former Vogue editors Meredith Melling and Valerie Boster with Molly Howard, who is chief executive.

What is La Ligne known for?

La Ligne is known for striped wardrobe essentials, from T-shirts to cashmere sweaters.

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