29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Ciao Lucia

United States

Ciao Lucia is an American womenswear label created by designer Lucy Akin, known for relaxed, Italian-inspired summer clothing. It makes dresses, knits, shorts, swimwear and a tennis collection designed to move from day to night.

Facts
FounderLucy Akin
OriginUnited States
InspirationItaly and la dolce vita
ProductsDresses, knits, swimwear, tennis wear
Websiteciaolucia.com
Segment
Premium
Categories
WomenswearSwimwear
Sales channels
E-commerceWholesale

What is Ciao Lucia?

Ciao Lucia is a contemporary womenswear brand built around carefree, sun-soaked summer dressing. The label takes its name from Lucia, a character that founder Lucy Akin describes as her alter ego.

History

Lucy Akin, a designer and entrepreneur, previously ran the boutique Shop Super Street on La Brea Avenue in Los Angeles before creating Ciao Lucia. Her inspiration draws on Italy and the idea of la dolce vita, as well as French New Wave cinema she discovered in Paris.

Products and positioning

  • Dresses, the core of the collection
  • Knit pullovers and shorts
  • Swimwear
  • A tennis collection

Pieces are designed to pack down small for travel and to work from day into evening, often in silky fabrics. The brand has attracted attention through high-profile wearers including Gigi Hadid and Emily Ratajkowski.

Distribution

Ciao Lucia sells through its own website and selected retailers, including goop.

Why it matters

Ciao Lucia illustrates how a strong narrative and a tightly defined seasonal mood can build a recognisable contemporary label in the competitive summer dress category.

Frequently asked questions

Who founded Ciao Lucia?

Ciao Lucia was created by designer and entrepreneur Lucy Akin.

What does Ciao Lucia sell?

The brand sells relaxed, Italian-inspired summer dresses, knits, shorts, swimwear and a tennis collection.

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